This morning I had an SEO expert advise me on how to use twitter…
It p*ssed me off no end.
Their response to a holding tweet ( a tweet that ‘holds’ my space in the twitter search) was to tweet about something I deliver and not send a spammy sales message.
Clearly this well meaning person had not being observing my tweets at all as I send one a day, usually before 7am and not more than once a day. On average I send 30+ tweets a day and one (sometimes 2) will actually remind people of what I do…
Sarah ranting again? Let’s get it into perspective and put some cold hard cash on the line…
Twitter generates around £5k a month in income for us. Last month it was 30k contract and this month it’s looking to be around £75k worth of contract.
Ah, I hear you say – you could lose followers…. Err, aside from this so called expert, who has hopefully blocked me, I have actually grown followers. I checked on Klout this morning.
So when an SEO EXPERT tells you to change the way you are doing things, would you?
Depends on how credible they are is my response. So I pop over to their website which is still being designed and lo and behold, there is a suggestion you bookmark the page whilst it’s being done. Well Mr SEO Expert, do you not read the rules of engagement with these sites? Or it that just for the small people? Bookmarking holding pages is a no-no.
Now I hate getting wound up for breakfast, it annoys me no end. Today I am getting no satisfaction from the fact they operate a WordPress.com site they will be advertising their competitors businesses in no time at all. I would like to think that is them paying it forward and supporting the more savvy internet marketing community, but I just think they don’t pay attention to detail, to the small print.
Now, we all use twitter differently and how I use it works in terms of building relationships and in the terms of cold. hard. cash. My business and my bottom lines are what matters. What about the person who is not as experienced? They may start to think twitter doesn’t work, that they ARE doing it wrong.
Wake up and smell the coffee - the right way to use twitter is the way you get satisfaction – even if it’s dishing out asinine, inaccurate advice. It’s up to us if we choose to use it of not, in this case I chose to make it blog fodder. Fortunately I am not so p*ssed off that I have wrote about it on my blogs with a bigger audience, this one has around 2,000 views a month and as I only have 4,000 followers on twitter it doesn’t have a big reach… or does it?
Next time you send someone some advice, some probing questions and some interaction prior to the well intentioned advice may stop you being blogged about. And just because I feeling royally annoyed, I won’t even link to your site, twitter account etc… those that may be interested can follow the dots.
Social Media is like that, it’s social proof, and when their business has gone to the wall (everyone is an internet marketer these days… please do something original) as they have no points of differentiation, I hope they get some satisfaction that they wound me up thoughtlessly before breakfast.
Sarah
